Annika Olsson holds the Bo Rydin Professorship in Packaging Logistics at the Department of Design Sciences, Lund University. She earned her Ph.D. from Lund University in 2006. Her research is mainly on user oriented packaging innovation and packaging development for sustainable development in supply chains and for society. Her particular research focus is on food and packaging supply chains, which she carries it out in close collaboration with the related industries. Professor Olsson has had more than 15 years of experience from working in the Swedish food and packaging industry. She is active in the management of the research platform ReLog (Retail Logistics), www.relog.lth.se, and the Centre for Retail Research at Lund University, www.handel.lu.se. Her teaching activities are related to packaging technology and development. Professor Olsson supervises Master’s and Ph.D. students in the areas of packaging development, packaging innovation and packaging logistics.
Annika has been working on a research program called “Hållbar Butik” (sustainable shops) – along with Daniel Hellström. This work has now resulted in a book called “Managing packaging design for sustainable development”, with the subtitle, “A compass for strategic directions”. We asked her if this will be the subject of her presentation at the Packbridge Research Forum?
”I will be talking about my research. And, hopefully, I will also be sharing a few inspirational thoughts from the book”.
We also asked her if she could tell us something about the book?
”Yes, of course. In the book we look at the important role that packaging plays in achieving better sustainability, safety and quality of our products. And we also look at some common myths about packaging. For packaging designers, and others who work with packaging, the book also offers a compass with six strategic directions to help them evaluate how packaging can contribute to a sustainable society. We then examine these directions with 18 illustrative cases, which can also be used as both examples and for inspiration”.