Annika Olsson holds the Bo Rydin Professorship in Packaging Logistics at the Department of Design Sciences, Lund University. She earned her Ph.D. from Lund University in 2006. Her research is mainly on user oriented packaging innovation and packaging development for sustainable development in supply chains and for society. Her particular research focus is on food and packaging supply chains, which she carries it out in close collaboration with the related industries. Professor Olsson has had more than 15 years of experience from working in the Swedish food and packaging industry. She is active in the management of the research platform ReLog (Retail Logistics), www.relog.lth.se, and the Centre for Retail Research at Lund University, www.handel.lu.se. Her teaching activities are related to packaging technology and development. Professor Olsson supervises Master’s and Ph.D. students in the areas of packaging development, packaging innovation and packaging logistics.